Live webinars refer to live web seminars, wherein the seminar is held virtually. All the participants are connected virtually with the help of the web and have the ease to exchange information conveniently. It is now gaining a lot of attention and is used by market research companies as it overcomes the factors like physical presence and allows them to send and explain the reports to their clients easily.
How does a webinar work?
Holding a webinar is very easy but you need to keep some things in mind. Since a webinar is dependent on the internet, all the participants must have access to it and should have good connectivity. Before you conduct the webinar, you need to prepare the composite materials that may be required during the same.
If you need any information from any market research companies, there again you can use the webinar and can contact them online. Similarly if you have hired consultants to help you with your company growth or need them for competitive benchmarking, you can use the webinar and get the information and to understand them easily. Many of these market research companies have ready made webinars with them and you can buy them for your own competitive benchmarking.
Helping tips for you
1. If you are conducting a webinar there are some basic tips and manners that need to be considered. These are discussed herewith.
2. Before you hold the webinar or use a ready made webinar, prepare a list of composite materials and email it to the people who would be attending the webinar. The subjects and topics related to the same should be mentioned in it.
3. Set a date and time for the webinar and ask the participants to confirm their attendance.
4. Identify your consumers, for whom the research work has been prepared and inform your participants about the same.
5. When conducting the webinar make sure that everyone is online at time and then begin with it.
When holding the webinar, be direct and discuss related topics. Use power point presentation or other material related to your industry that can make the webinar more interesting and appealing.
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